Fenty Beauty Social Media Audit and Analysis

Fenty Beauty was developed by singe Rihanna to fill a void she saw in the beauty industry lacking adequate shades and formulas. She launched the line "so that people everywhere would be included." Her main goal was to inspire anyone to get into makeup and feel confident in their skin. Rihanna is able to convey her messaging through innovative social media initiatives. In the project I will based on Khoros articles corresponding to best platform practices. 

Fenty beauty's social media spans across Instagram, Facebook, Youtube, Twitter, and TikTok. I will be focusing on Fenty's main platforms in which they post all of their content.