Fenty's TikTok

Fenty is quite popular on TikTok with 1.4 million followers. This leads to thousands of views boosting engagement with hundreds of likes for each video. They also repost these videos on their YouTube to cross promote.

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Everyone is an influencer

Fenty emphasizes that beauty is not one size fits all, and according to The 36 Rules of Social Media, Everyone is an influencer. Fenty's TikTok page features so many different creators using their products for various reasons and occasions. Directly coinciding with their messaging.

Influencers Featured

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Drive engagement and participation

Fenty's TikTok is a platform that other creators can be featured on and that is its primary marketing. Showing consumers different ways to use their makeup and on different skin tones, textures, etc. that other companies are not showcasing. Khoros's talks about engaging your users and this is a prime example of Fenty using its FentyFam to its advantage.