WELCOME
I will be discussing and analyzing Fenty Beauty's social media and their outreach.
Core Marketing Objectives
Each brand is unique in their marketing decisions to put fourth a certain image. According to Khoros's Social Media Pocket Guide, there are 4 main goals social media sets out to achieve. Including:
1. Building brand awareness & gathering insights
2. Driving engagement and participation
3. Generating social conversions and sales leads
4. Delivering superior customer care
Fenty's Personality: CoverAll
Fenty's mission is to provide an inclusive makeup brand that allows people to express themselves. This is prevalent across all of their social media platforms. Fenty supplies their community with tutorials, makeup inspirations, showcasing their wide shade range, and reviews.
When to use Social Media
According to Khoros's Social Media Pocket Guide, there are 3 relevant applications when using social media which include:
1. Launching a new product or ser vice
2. Promoting corporate-hosted events, such as conventions and
workshops, as well as sponsorships
3. Capitalizing on real-time trends and topics through listening
