Fenty Beauty's Instagram
Fenty has amassed 11.7 million followers on Instagram, making it their most popular platform. The instagram also gets their most engagement in terms of likes and comments. They post daily brand updates as well as their influencers using their products.
The example shown directly builds their brand awareness as mentioned in Khoros by establishing their new line extension of their lipsticks. The lipstick shown is an improved formula taking in considerations of trends such as vitamins and hyaluronic acid. They also made their shade range inclusive to many skin tones, coinciding with their message.
Launching a new product
Fenty Parfum
According to Khoros guide, launching a new product is a perfect time to use your social media account. In the beginning of October, Fenty announced that they will be extending into a perfume line. They campaign included curated pictures of their perfume featuring the notes of fragrance. Fenty is a leader in posting new products and line extensions to keep their fans up to date.
Providing an exclusive experience
Fenty Email list
In SpredFast's Instagram Best Practices, 8. Provide an exclusive experiences, Fenty exercises this through their email list. By subscribing to their list, they allow exclusive releases including the aforementioned Parfum.
Share the Love
Fenty is unique in the fact that they have consumer created content. People film in order to get featured on their page which they do daily. On the example to the right, they had a spotlight for a small content creator and include small details such as her gender identity and culture.
Commemorate Big Moments
Another tip shown by SpredFast is commemorating big moments. Fenty directly did this when their new perfume was set to release in a local store. They had a huge campaign party to showcase their new scent.
