-Rihanna Fenty
“Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Summary
Fenty has been a trailblazer in the cosmetics industry for its curated products addressing what is lacking in the industry; a comprehensive makeup line suited for everyone. Its social accounts convey that message strongly through daily posting, relevant trends, and keeping true to its creator. They feature several hashtags to voice exclusivity in being in the FentyFam and one for each product. They only lack in their responsiveness to customers reaching out for help. Overall, Fenty has mastered specific vibes for each platform and engage their audience in ways that matter to them.